National Charity Honors Holmdel Family at Annual Gala


Alex’s Lemonade Stand Foundation (ALSF), a nonprofit dedicated to finding cures for all kids with cancer, will host the 12th Annual Lemon Ball on Saturday, January 13 at 6:30 p.m. at the Philadelphia Marriott Downtown, 1201 Market Street. The Lemon Ball is presented by Applebee’s, Northwestern Mutual, and Volvo, with additional support from Diamond Sponsors Auntie Anne’s and Firebirds Wood-Fired Grill and Diamond Benefactors and event co-chairs Chip and Stephanie Olson.

Join ALSF co-executive directors and Alex’s parents, Liz and Jay Scott, and other supporters of the foundation for a night of amazing auctions, stories shared by childhood cancer heroes, memories of Alex and her inspirational legacy, honoree presentations, fabulous food, and dancing. The evening also features three awards: Stand Host of the Year, Volunteer of the Year and the Alex Scott Crystal Cup.

The 2018 Stand Host of the Year is Sydnie Bales of Exton, PA. Sydnie began hosting Alex’s Lemonade Stands when she was just two years old and has held over 150 stands in the past 12 years. At age 13, Sydnie is closing in on her $200,000 fundraising goal. She hopes to raise $1 million by the time she graduates high school.

The 2018 Volunteer of the Year is the Salerno family of Holmdel, who are longtime ALSF supporters and a childhood cancer hero family. Tony, now 13, was diagnosed with stage IV high-risk neuroblastoma when he was two and a half years old. Even though he still suffers from side effects and recently had a kidney transplant, Tony and his family have been busy this year, raising money for much needed research and representing ALSF as Hero Ambassadors and attending countless foundation and supporter events.

The 2018 Alex Scott Crystal Cup will go to presenting sponsor Northwestern Mutual. Northwestern Mutual has been a loyal partner of ALSF since they launched their childhood cancer initiative back in 2012. They wanted to make a significant difference for a cause and they certainly have, with more than $12 million donated during that time. Through their many event sponsorships, support for the Travel for Care program, and dedication to funding groundbreaking research, their commitment to ALSF has been impactful for kids fighting cancer everywhere.

Highlights of the evening include the honoree award presentations, hundreds of exclusive items in the silent auction, and, as always, there will be exciting, bidding-war-worthy items featured in the live auction. Last year, the Lemon Ball raised over $840,000 for childhood cancer research.

For more information about the evening, visit

About Childhood Cancer

Childhood cancer is a general term used to describe cancer in children occurring regularly, randomly, and sparing no ethnic group, socioeconomic class, or geographic region. Childhood cancer extends to more than a dozen types of cancers and a countless amount of subtypes. Just a few of these cancer types include: Ewing’s sarcoma, glioma, leukemia, lymphoma, medulloblastoma, neuroblastoma, osteosarcoma, retinoblastoma, rhabdomyosarcoma, and Wilms’ tumor. In the United States, childhood cancer is the leading cause of death by disease in children under the age of 15. Every day, approximately 250 kids around the world die from cancer, accounting for 91,250 losing their lives to the disease every year.

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, four-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $150 million toward fulfilling Alex’s dream of finding a cure, funding over 800 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit