Monday, April 19, 2021

Click here to
sign up for our newsletter!

The Journals are the premier publications for high-quality, hyperlocal news and advertising in Monmouth County, New Jersey

Dec 23, 2020

The Pandemic, Your Business and the Holiday Season

By Glen J. Dalakian Sr.

What a year it has been, but I don’t have to tell you. There is not a person in the country or perhaps the world whose life was not indelibly marked in some way over the past 11 months. Concerns over health, finances, safety, governance and even freedom have been at the forefront, and who knows what’s next.  But one thing is for sure, business owners cannot freeze at this critical point in time. In fact, those who keep driving forward, who are hoping for the best and working to push through, are the ones with the greatest chance of success.

The holidays can be a time of joy, but as with most situations, the season will certainly be what you make it. For some there will be an upturn, for others a more difficult time, but I implore you to not be overwhelmed, but enjoy these days to the best of your ability. Seek out the positive. Be the person with a warm heart and grand smile (even behind the mask). Make time for reflection and vision. Glimpse back and focus ahead to see the dream of better days. Perhaps this holiday season could be a new beginning or rebirth for your business.

The holiday season can mean many things to your enterprise. Some entrepreneurs have seen it to be a time of great financial return. Will this year be different? Although your zeal for profits and perhaps turnaround will be great, there is more to Christmas than meets the eye and perhaps the pocket. You and your business need to be ready, as the old saying goes, “Opportunity favors the prepared mind.” So, look back for a quick reminder of your history. Evaluate where you are today. Recognize the changes all around and then map out your next steps. But do it right now because if you are reading this article, the holiday season is upon us.

How will you react this year? For me, regardless of what comes, I see it in our best interest to be thankful for whatever we have. Be giving toward others who are less fortunate. Encourage people with the spirit of peace, and take advantage of any time you may have off to love one another and renew your own strength for whatever lies ahead.

In the face of all we have seen – and never could have imagined – you owe it to yourself to look in the mirror and give yourself a pat on the back. Live in the moment, and be uplifted by this time of year when so many of us are a little kinder, happier and compassionate.

Merry Christmas! May you and those you love find peace and joy in this season where all Americans are welcome to celebrate the love of God for His people and for this nation.