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The Journals are the premier publications for high-quality, hyperlocal news and advertising in Monmouth County, New Jersey

Hummus and Pita Co Bell Works NJ
Oct 23, 2018

The Hummus & Pita Co. is Coming to Monmouth County

The Hummus Pita Co Bell Works Holmdel

The Hummus & Pita Co., the Mediterranean fast casual chain with four locations in New York and Connecticut will open their first New Jersey location on November 12th at the Bell Works in Holmdel.

The brand was co-founded in 2011, by Dave Pesso and his mother, Janice Axelrod who saw a huge opportunity in the American Mediterranean fast casual market where the focus would be on fresh and authentic ingredients. Drawing on inspiration from their mixed background (Greek, Turkish, Israeli-American) they developed the company utilizing Janice’s career experience building mega mortgage bank, Berkshire Financial. Today, the flagship location on 6th pulls in revenue in excess of $2 million.

Hummus and Pita Co Bell Works NJ

The chain has also just signed a five-location franchise deal in Michigan, and plans to open in Troy, Warren, Canton, Detroit, and Ann Arbor. Each of these is part of a five-unit deal with a group in the area, with 15 to come in total. After that, the falafel franchise will target Florida, Tennessee, Texas, and California, aiming to sell at least 100 locations to qualified franchisees within 2018.

The location of the New Jersey branch will be at Bell Works, 101 Crawford’s Corner Rd, Holmdel, NJ 07733.