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The Journals are the premier publications for high-quality, hyperlocal news and advertising in Monmouth County, New Jersey

Jun 12, 2019

Custom and Care: Squan Furniture Rises Above Mass-Produced Retail

By Shanna O’Mara

“When you walk in, your first impression is that we’re not like other stores,” David Segall, operating officer/owner of Squan Furniture, said. “We work with every customer individually to build furniture custom to their needs and within their budget. We give them the best service and genuinely appreciate the business they give us.”

And those customers keep coming back. Because Squan Furniture is the oldest, locally owned and operated furniture store in Monmouth County, Segall said he has seen customers come in for a dining set only to bring their grandchildren back years later to browse bedroom accents.

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“We get so many clients from referrals,” he said. “Word of mouth is powerful, and we have set the bar high, establishing our reputation as the best in the area.”

Squan Furniture opened under a different name in 1939 in Belmar as an antiques and used furniture store. In 1950, the business moved to Manasquan and adopted its current, nod-to-the-town name. Segall opened the Toms River location in 1974 and took over the entire operation in the ’80s.

“Throughout the years, we have continuously evolved,” he said. “We have shifted our focus to meet our customers’ needs. We go much further as a business and really specialize in labor-intensive, custom work.”

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Squan has filled a void in the marketplace, providing the dedication, experience and flexibility required to build unique furniture at a fraction of the cost of big box stores. Products are American-made and can be designed to coordinate with existing structures in a home, such as matching the wood of a kitchen table with the cabinets or matching the color of bar stools to a counter.

Many of Squan Furniture’s sales associates have been there many years, gaining the necessary experience to work with customers in the most efficient way and maintaining relationships with them after the sale has closed.

“We go the extra mile for our clients,” Segall said. “We listen to consumer needs and give them what they want at a price they can afford. You want a purple couch? We can do that. You want it with yellow cushions? We can do that, too.”

White glove delivery is available with all purchases. Delivery personnel will professionally assemble the furniture in the customers’ room of choice and remove all packing materials. Buyers may also request the removal and disposal of existing furniture for an additional fee.

“I’ve been shopping exclusively through Squan for years,” customers Russ and Alicia Burns said. “I could never think of using anyone else. Great quality, pricing, selection, customer service, and they actually call and deliver when they say they will.”

Aside from custom pieces, Squan Furniture also offers a showroom experience and high-quality options online. With locations in Oakhurst, Toms River and Lakewood, the ways to renovate and enhance any living area are endless!

But maybe skip that purple couch with yellow cushions.