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The Journals are the premier publications for high-quality, hyperlocal news and advertising in Monmouth County, New Jersey

Dec 17, 2019

Shopping Local Helps Neighbors and Economy

By Glen J. Dalakian Sr.

The next time you have a need to buy something, instead of going right to your computer or phone, think about shopping local. I recently read a post showing a sign in front of a retail store that read “When you buy from a small business, you are not helping a CEO purchase his third holiday home. You are helping a little girl get dance lessons, a little boy his team jersey, moms and dads put food on the table. Shop Local.” I do my best to shop local, and it works for me. If a business owner went through the trouble to create an inviting environment with products and services of value and it takes a little more effort than a click or two, then why not take the time to shop local?

It pays to shop local. According to Civic Economics – Andersonville Study of Retail Economics, “For every $100 you spend at locally owned businesses, $68 will stay in the community.” Knowing the facts may help you, and understanding the economics will, in the long run, bring you greater returns. I purchased a quality barbecue recently, and although at first glance my hardware store appeared to be $50 more than the giant chain store, my local guy built the unit with integrity (nothing rattled when I used it) and delivered the grill right onto my backyard deck.

But there is much more to this story. How does it make you feel when you have a pleasant interaction with others? Does it feel good to give and contribute to the success of the community? Have one of your children ever been in search of a part-time job? Have you ever needed something in a rush (no matter the cost) and the local shop happened to be the quickest solution? Have you driven through towns with an empty and dilapidated main street where thriving businesses once stood? When we shop local, it resonates with a positive impact right in our own neighborhood.

Let’s be sure to consider the other side of this coin and remind our local business owners that it’s important to give local people the reasons to grace your establishment. As entrepreneurs, let’s be sure we give the best we can whenever someone walks through our door. Let us appreciate those who skip the click and drive down Main Street USA the next time a need arises.