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Sep 23, 2022

Mission Meow to Transform the Way Businesses Donate to Animal Causes

Mission Meow, a newly formed registered 501(c)3 nonprofit, launched this fall and is partnering with businesses to crowd-fund donations for feline-centric nonprofits. By doing so, the level of charitable donations to these organizations will increase significantly, creating meaningful change for cats in need. Sally Williams, the former founder and president of The Brodie Fund, is spearheading this new venture. 

Sally Williams, the former founder and president of The Brodie Fund, is spearheading the launch of Mission Meow. Photo by Marnie Doherty

“The challenges that small nonprofits face has steadily increased the past few years, especially in the cat community, and Mission Meow will be a lifeline for those organizations,” Williams said. “Mission Meow will identify and work with businesses, aggregating their donations and granting them to small rescues in need of financial support.”

Mission Meow will be partnering with businesses of all sizes in a unique and structured monthly crowd-funding initiative. This unique, structured method of hosting monthly fundraisers and then organizing, collecting and distributing funds will provide small rescues with a large cash infusion. These funds will facilitate meaningful change by funding shelter renovations, purchase of transport vehicles and other projects that would otherwise not be possible.

The first recipient of a Mission Meow grant was Catsbury Park, a feline adoption center and lounge in Asbury Park.

For more information about Mission Meow, visit and follow the organization on Facebook, Instagram or GoFundMe. Contact Sally Williams with questions at 732-245-8321 or email