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Oct 29, 2019

Christmas Thoughts – We All Have Them

By Glen J. Dalakian Sr.

Glen Dalakian CSAV Business Matters Colts Neck

One of my goals in writing is to get readers to think more deeply about concepts and topics that could have a positive impact on their business and personal lives. I have found that deeper thought can bring us to a better understanding and often revelations that may benefit our endeavors. Considering the holidays, and perhaps more specifically Christmas, may allow you to find more joy in work and relationships.

The first advertisement I saw related to Christmas this year was in early October. We know retailers have stretched the limits of holiday marketing to elongate the buying season. But the reminder of good times ahead as we anticipate more time with people we care about may be the flip side of the coin. What is on your mind as the last days of December come and how do such thoughts impact your business and your life in general?

Whatever your perspective on Christmas, the fact is there is little you can do to avoid thinking about it during this season. Although not every American identifies with Christmas, surveys tell us that 85 percent of the people in this country do (in some way, shape or form). But how does it make you feel, and what impact does it have on each of us (regardless of your religious affiliation)? From a business perspective, I have written before on how to prep your business for maximum impact at the holidays. Sales can be up at year-end, but they can also fall due to malaise when employees have the wrong focus and clients take-on an “after the holidays” mentality. Address both with direction and incentives, before they take hold, and your business may benefit.

By the way, where does all this giving come from and go to? Here are some stats from a survey recently published by the National Philanthropic Trust:
1) Corporate giving in 2018 increased to $20.05 billion, a 5.4 percent increase from 2017.
2) In 2018, the largest source of charitable giving came from individuals at $292.09 billion, or 68 percent of total giving; followed by foundations ($75.86 billion/18 percent), bequests ($39.71 billion/9 percent), and corporations ($20.05 billion/5 percent).
3) In 2018, the majority of charitable dollars went to religion (29 percent), education (14 percent), human services (12 percent), grant-making foundations (12 percent) and health (9 percent).

I believe one of the reasons we give at Christmas is because God so generously gave us His only Son whose birth many in this country celebrate every Dec. 25. As an American National Holiday, many of us enjoy this time of year with days off with friends and family, adding to the warm, positive feelings of the season. By allowing the giving spirit to shine in our lives, I am confident most people will find days a little brighter and many aspects of our existence more enjoyable.
From me and my family to you and yours, Merry Christmas and a most happy, healthy and prosperous New Year!