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Bell Market Holmdel NJ 3
Nov 19, 2018

Modern American Food Hall Opens

By Joanne Colella

Bell Market Holmdel NJ 3

Of all the recent developments at Holmdel’s Bell Works in recent weeks, perhaps the most exciting is one that will whet your appetite. Bell Market, a food hall created by the new restaurant group RBC Hospitality Group (an acronym for “Run By Chefs”), officially opened on Sept. 25 inside Bell Works. A large crowd of family, friends, and supporters braved torrential rains to come out that evening and toast the latest addition to the former Bell Labs campus, which is sure to create a buzz in the community and provide an enticing new venue to meet, mingle, and dine not only for tenants in the building, but area residents, visitors, shoppers, and future hotel guests, as well. The food hall provides a refined dining facility to the world-renowned research building, which has been reimagined as a mixed-use “metroburb” with offices, retail, healthcare, recreation, hospitality, and dining offerings all under one roof and open to the entire community. For the opening celebration, guests were treated to an impressive and delectable display of culinary delights at each of the five unique food stations, showcasing the culinary offerings that can be expected, along with the opportunity to chat with those who are the driving forces behind the new Bell Market.

Chef Richard Corbo (Gary Danko, Tribeca Grill, Union Square Café), his wife, sommelier Chantelle Corbo (L2O, Upland NYC), Chef Chad Spencer (Ame, Gary Danko, Michael Mina, Bacchus Management Group), and Chef Jeffrey Sytsma (L’Atelier de Joel Robuchon, Oceana, Bien Cuit) make up the forward-thinking and talented team of the RBC Hospitality Group. The group is driven by a passion for creating delicious, honest food, caring for the planet and food systems through sustainable and innovating Bell Market Holmdel NJ 2sourcing, and for ensuring the well-being and happiness of its community, staff, and guests. At Bell Market, they now bring their combined expertise and refined palates, championed throughout their careers, to the food hall concept – and they clearly could not be more excited at the possibilities. As a single operator of the multi-stationed venue, the team is able to orchestrate a coherency between the different dining offerings. They present an eatery experience with varied options, yet a unified level of quality and sense of aesthetics, avoiding the discordant feeling found in some dining courts. The hall is a gathering place for the sizeable community of workers in Bell Works, neighboring residents, and visitors alike.

“Bell Market is bringing an entirely new dimension to the growing community at Bell Works,” said Ralph Zucker, President of Somerset Development, the real estate developer behind Bell Works. “Dining has always been a critical component of our plan to turn this once- vacant building into a dynamic metroburb, where thousands of people can work, gather, play, and collaborate. By bringing together this esteemed group of chefs, sommeliers, and their partners, we are confident they will create a culinary destination that matches our grand vision for Bell Works.”

The 6,000-square-foot space houses five distinct culinary destinations: Broadfork, a grains and greens concept that sources locally and organically whenever possible; Bubz Deli, offering thoughtfully crafted New York-style deli classics; Corbo & Sons, Bell Market Holmdel NJ 2serving wood-fired Italian fare with an emphasis on pizza; Honeybell, Jeff Sytsma’s bakeshop, offering both sweet and savory breads, pastries, and viennoiserie that bridge traditional and contemporary tastes; as well as Jozu, for refined yet approachable temaki (hand rolls), rice bowls with sashimi, ramen, and robatayaki skewers. Each of the menus features delicious dishes at reasonable price points, and the surrounding environment, both within the food hall itself and in the cavernous atrium just beyond its doors, with plenty of seating and tables, provides a bright and welcoming place to enjoy a meal.

“Our hope is that Bell Market will be the pulse of Bell Works, a place where people not only get inspired and share wholesome meals, but also meet and mingle with other creative go-getters in the metroburb,” said Chantelle Corbo. “For us, hospitality means bringing people together over delicious food. We want our guests to engage with one another, whether it’s over a business breakfast, a relaxing post-work sip of wine, or a celebratory meal. This place is full of people who are continually hustling, dreaming big, and reimagining their industries. We want Bell Market to be a hub for those innovative energies to cross-pollinate, flourish, and inspire new collaborations.”

Up until the official grand opening in September, the eateries were open primarily for the breakfast and lunch hours, but now plan to extend those later into the day and evening (check with each one, as hours may vary and evolve). Besides bringing new dining options to area residents, workers, and visitors, long-term visions include opportunities for wine tastings and classes, cooking demonstrations, special events, and more.

Photos courtesy of Michael Harlan Turkell and Bell Market.